OCTOBER 4, 2018 Author, Yves Morieux, Managing Director & Senior Partner, BCG Sooner or later, every technological revolution gives rise to an organizational revolution. To realize the potential of new technologies, companies devise new ways of working; those that fail to adapt end up losing in the marketplace. The steam engine was fully exploited only with…

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This weekend I was cycling with one of my mates when he shared with me a story about United Airlines and a customer’s broken guitar in 2009. It was so impressive I had to check it out. “Broken Guitar Has United Playing the Blues to the Tune of $180 Million.” This was the headline from…

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