Business Transformation

I partner with business leaders to create and successfully realise commercial transformations.

Area of specialisation

• High Performance Coaching of Executives & Teams
• Large complex commercial transformations
• Go To Market Commercial design
• Customer Care transformation

Expertise

Customer Insights

• Customer insights, pain point and opportunity analysis
• Customer persona, experience & journey development
• Customer insights & engagement programs

Customer Segmentation

• First cut analysis to inform and drive decision making
• Multi dimensional segmentation models for complex markets, size, sales, potential and behaviour
• Connection to value proposition and commercial model

Value Proposition Development

• Tailored to customer behaviour and need
• By Business, Market & Brand
• How to connect to insights & segmentation

Go To Market Commercial Model Design

• Sales channel productivity analysis and benchmarking
• Sales force design and sizing
• E-Commerce & Digital sales 
• Remote/Inside sales 
• Strategic Account & Customer

Designing & Executing Program

• Program design and capability transfer
• Agile learning organisation
• Matrix organisation change
• Organisation enrolment and mobilisation of influence leaders