I partner with business leaders to create and successfully realise commercial transformations.
Area of specialisation
- High Performance Coaching of Executives & Teams
- Large complex commercial transformations
- Go To Market Commercial design
- Customer Care transformation
Expertise
Customer Insights
- Customer insights, pain point and opportunity analysis
- Customer persona, experience & journey development
- Customer insights & engagement programs
Customer Segmentation
- First cut analysis to inform and drive decision making
- Multi dimensional segmentation models for complex markets, size, sales, potential and behaviour
- Connection to value proposition and commercial model
Value Proposition Development
- Tailored to customer behaviour and need
- By Business, Market & Brand
- How to connect to insights & segmentation
Go To Market Commercial Model Design
- Sales channel productivity analysis and benchmarking
- Sales force design and sizing
- E-Commerce & Digital sales
- Remote/Inside sales
- Strategic Account & Customer
Designing & Executing Program
- Program design and capability transfer
- Agile learning organisation
- Matrix organisation change
- Organisation enrolment and mobilisation of influence leaders