I partner with business leaders to create and successfully realise commercial transformations.

Area of specialisation

  • High Performance Coaching of Executives & Teams
  • Large complex commercial transformations
  • Go To Market Commercial design
  • Customer Care transformation

Expertise

Customer Insights

  • Customer insights, pain point and opportunity analysis
  • Customer persona, experience & journey development
  • Customer insights & engagement programs

Customer Segmentation

  • First cut analysis to inform and drive decision making
  • Multi dimensional segmentation models for complex markets, size, sales, potential and behaviour
  • Connection to value proposition and commercial model

Value Proposition Development

  • Tailored to customer behaviour and need
  • By Business, Market & Brand
  • How to connect to insights & segmentation

Go To Market Commercial Model Design

  • Sales channel productivity analysis and benchmarking
  • Sales force design and sizing
  • E-Commerce & Digital sales 
  • Remote/Inside sales 
  • Strategic Account & Customer

Designing & Executing Program

  • Program design and capability transfer
  • Agile learning organisation
  • Matrix organisation change
  • Organisation enrolment and mobilisation of influence leaders